Why you should earn customer trust and loyalty Brands must now be able to show customers that they are taking care of and protecting the data that they share. 83% of consumers want to see a clear link between the data they share and the direct benefits it provides them. A new and emerging area of brand trust is data trust.Wonder why attrition is running high? It may be due to a product change, leadership decision, or data collection decision - resulting in a loss of trust. 1 in 3 consumers will stop buying preferred products if they lose trust in a brand.Research is now saying that trust is essential, especially during the COVID climate. In the past, trust was important to a brand. 70% of consumers say trust in a brand is even more important today than in the past.If you compete on price in your category, trust will be a key brand differentiator. 53% of consumers think trust in a company is the second most important factor after price.Important stats about modern consumer trust Finding a way to build customer trust as a core capability within your brand will make it a formidable rival in today’s competitive business landscape. That’s why bridging the trust gap is essential. In fact, 81% of customers make purchases decisions based on trust. Customers can rely on their comfort, consistency, and familiarity whenever they interact or make purchases. There is one universal currency every business deals in – trust.Ī trusted brand is a successful brand.

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